You might be wondering how to optimize your YouTube videos for SEO. There are a lot of different factors to consider, but we can simplify things by focusing on just six key areas:
- Keyword research
- Optimization for YouTube search
- Adding tags to your videos
- Writing compelling video titles and descriptions
- Customizing your thumbnail image
- Encouraging likes, comments, and sharing.
This should help you get more views on those precious seconds between clicks.
Keyword research is one of the most important elements of your video SEO strategy. It’s what makes all the other stuff work, so it’s essential that you do it right.
Keywords are the words people use when they search for things on the Internet, and they can help you understand what people want to see in their videos. If a keyword has been used in a lot of videos (and if those videos have high ratings), then that keyword will likely be relevant to other content creators’ audiences as well!
The process of finding keywords takes many forms: some people might just type “YouTube” into Google and see what comes up; others might look at their favorite channels or watch popular ones; still others might use tools like SEMrush or Ahrefs to identify potential candidates based on how often they show up on other sites around the web; there’s also Bing’s tool called “SEO Tools,” which allows users access some free tools designed specifically for this purpose but whatever method you choose should include both keyword analysis and targeting strategies.
Optimize for YouTube search
- Optimize your video title and description.
- Use the right keywords in your video title.
- Use the right keywords in your video description.
- Use the right keywords in your tags (tags are a way to organize videos by category). You can also use this feature if you’re uploading an episode of a series or movie, so it makes sense for them to be organized this way too!
- Don’t forget about these pages when optimizing for SEO: YouTube homepage, search results page, and related videos section (if applicable).
Tags are a super important part of search engine optimization. They help your videos show up in search results and allow people to find you (and your content) when they’re looking for something specific. Tags also help you connect with other creators who have similar interests, which can be great if they have awesome tips or resources that will benefit both of your audiences!
To add tags to your videos:
- Go into the “Settings” tab on YouTube. Select “Advanced.” Scroll down until you see “Tags.” Click on it and type in what kind of video this will be (e.g., how to, how not to).
Be sure to add relevant tags so that your video will show up in the right searches. When you’re done, click “Save changes.”
If you’re not sure what to tag a video as go back into the “Advanced Settings” menu. Click on “Category.” Scroll down until you see some categories that fit your video best (e.g., Tutorials). Select one and click “Save changes.”
Write a compelling video title and description
The title of your video is one of the most important parts of SEO. It’s what people will see on a search engine when they type in your keyword, so it’s important that you write a compelling title that includes relevant keywords.
Don’t just use any old words make sure they’re related to what you’re talking about in the video! For example, if your video is about how to clean out a kitchen sink full of grease and gunk (and yes, it happens), then don’t say something like “how to fix my kitchen sink.” That might be true but doesn’t offer much value for someone looking at those results pages. Instead, try something more specific like “how I cleaned my kitchen sink after years of neglect by my husband,” or even better yet [INSERT KEYWORD HERE].
Customize your video thumbnail image
Customizing your video thumbnail image is one of the most important things you can do to optimize your YouTube videos for SEO.
- Use a thumbnail that’s similar to the video itself (or at least looks like it). If you have an existing video and you want it to appear on YouTube, then use the same title and description as before. That way, if someone searches for “the best ” or something similar, they’ll see your original content instead of some unrelated search term that doesn’t even exist yet!
- Make sure there are no duplicates in terms of images used by other creators this will help prevent confusion among viewers who may not realize exactly what kind of content they’re seeing when scrolling through their feeds.
Encourage video likes, comments, and sharing
Encourage video likes, comments, and sharing
The number of likes, comments, and shares your videos receive is important for SEO. The more views you get from people who watch your videos, the better Google’s algorithms will be able to determine what content should appear in search results. If someone is actively engaging with your content whether it’s through watching or commenting on it, you’ll rank higher on YouTube search results pages (SERPs).
YouTube is a great place to post your videos and get more views. You can quickly add them to your channel, and they’re indexed by search engines like Google, Bing, and Yahoo! If you want people to find your content in search results, then optimize it well.
We hope you found this article helpful, and if any of these tips especially stand out, let us know in the comments section below! You can also watch our full video on how to optimize your YouTube videos for SEO.
Well thank you all so much for reading, have a great day, and see you all in the next one. Subscribe to Waptutors Academy below for more awesome tips