Do you want to know some practical ways to get high paying clients on LinkedIn? Are you struggling to get clients on LinkedIn? If your answer is yes, then this piece of words is for you!
According to Business Insider, LinkedIn ghostwriters are making $500 to $700 per hour at about ₦350,000 to ₦490,000 calculated at ₦700 per dollar. And I went through why they’re able to charge so much. Mainly because executives are the clients on LinkedIn and they are more than happy to spend $800 on a 1200 word article that they get to claim authorship over.
Since amassing a following on LinkedIn has become a big part of executive culture there, these people are very happy to spend money on quality writing that will help them get to one, two, even three million followers.
In many of these articles, ghostwriters have confirmed that there has been a huge increase in the demand for their services on LinkedIn. And as LinkedIn works hard to pivot away from being this resume-based type of site into one that is more about being a content hub. I would not be surprised if they roll out even more features that make it easy for freelance writers to make money on the site as well as other freelancers. Plus, becoming a LinkedIn influencer is seen as serious career credit.
What is LinkedIn?
According to Wikipedia, LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs.
Since being a LinkedIn influencer comes with some serious street cred for these executives, they are going to keep buying these articles. So let’s say you’re reading this article right now and you are a freelance writer who wants to get in on this action.
How does one even begin freelancing on LinkedIn? Don’t worry, I have you covered. We are going to look at 5 different ways to get high paying clients on LinkedIn. Let’s get started.
5 Practical Ways to Get High Paying Clients on LinkedIn
The first way to get high paying clients on LinkedIn is through keywords. Keywords are huge for SEO on LinkedIn. If you want these executives to work with you, they have to be able to find you. So after reading a few articles, I did see that keywords count all across your page from the title at the top of your LinkedIn bio, to the about me description, to the LinkedIn service page that you’re going to set up to sell your freelancing services on.
Don’t shy away from shoving as many keywords as you can into these different areas. So if you want to sell content writing, be like a ghostwriter, freelance writer, content writer, blogs, press releases or whatever it is you plan to offer, be sure to stack it all around your profile and take your time doing it.
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2. LinkedIn Service Page
Next is setting up a LinkedIn Service Page. A LinkedIn Service Page is essentially a standalone freelancing page for you that lists all of your services and allows people to book you through LinkedIn. The service page is equipped with a request portal where people can message you if they want to work with you.
You can track orders in progress and you can also accumulate reviews so you can show future clients your testimonials. Be sure to upload examples of your portfolio into your LinkedIn Service Page. I believe, you can upload up to 8 files right now. So definitely max that out and throw your keywords into your title and description on this page as well.
3. Check your profile analytics
The third way to land these clients is to do something a little creepy. Check who has recently viewed your profile. LinkedIn does offer this feature to both the paid for and non-paid for accounts.
Obviously, if you’ve a paid for LinkedIn account, you get way more information related to who is stalking you. But even if you’ve a free account, you can glance at who has checked out your profile recently. So you should go down the list, click on these people’s names, go see who they are. If it’s clearly somebody who is probably scouting you out for freelance writing content, don’t be shy. Send them a message.
Attach examples of your work instantly so you can show the client you’re not trying to hide anything. Let them know that you’re available to take on the work immediately because everybody wants the work done yesterday!
4. Check for jobs manually
So the fourth way to land these clients is pretty cool. It’s actually going to the jobs tab on LinkedIn. We know there’s tons of jobs posted on LinkedIn every day. You might be saying to yourself, ‘Well Abraham, those are all full time jobs… where I’ve to sign up with the corporation, sign my life away, all the good stuff.’
What’s actually very interesting is although people might be posting a fulltime job, you can absolutely still apply to it. And then, let them know that you are a freelancer. Nine times out of ten they are going to work, ‘You know what, that’s fine. We’re more than happy to work with you.’
Especially, if it’s a content writer position they just posted, chances are they are in a bad situation and need to fill that role immediately. I personally believe, in the future, these companies are going to be based on entirely using freelancers. So I think by you offering up your services in place of being their full time employee is going to be something that they’re open to and willing to work with you on.
5. Max out the featured section
The last and final thing that you can do to get high paying clients on LinkedIn, is maxing out the featured section on your profile. This is a place where you can showcase your work and talent. And if you wanna be selling your freelance writing services, it’s the perfect opportunity to upload original samples of your own writing that would attract your ideal client.
Let’s say you want to work with businesses that are in the beauty industry. You would upload articles that they would ideally be buying from you. So maybe it’s 5 Beauty Trends to look out for in 2023.
You would upload an article like that into your featured section, again with your keywords. And that way, when these people land on your profile, they immediately see that you can provide the kind of work they are looking for. Also, definitely don’t forget to use this feature. It’s right on your home bio on LinkedIn.
In conclusion, a bonus tip. Don’t be shy. Feel free to let people know when they message you on LinkedIn that you are offering these services. Or if you connect with someone new and that intro message right away, let them know you are a freelance writer and you are looking for business.
Just because we think someone might assume or already know what we’re selling doesn’t mean they actually do. Many ghostwriters are making anywhere from $2,500 up to $10,000 per month, that’s about ₦1,750,000 to ₦7,000,000. This is really huge.
And again, these clients and firms are more than happy to pay for the quality content that is going to make them seem like a superhero when they post it to their followers. That’s all for the 5 different ways to get high paying clients on LinkedIn. I hope you enjoy reading this article. Don’t forget to enroll into the Profitable Writing Guide.
Let me know if you have any questions in the comments below. And have you tried Freelancing on LinkedIn? I would love to know your experience! Subscribe to Waptutors below for more.